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Our Team

Retail Sales & Marketing Experts in Orlando, FL

Group of colleagues smiling together around a restaurant table during a team outing.
  • Our Promise

Meet the Direct Marketing Team Driving Results

The great pharaohs did not build monuments for the moment. They built for the ages, stone by stone, with intention and precision. At Pharonic, our team brings that same dedication. We connect with customers in retail environments, represent clients with professionalism, and turn shopping experiences into opportunities for meaningful conversations and lasting relationships.

We are a team of retail sales professionals who believe that performance outranks politics and that people outrank everything else. From in-store customer engagement and product presentations to customer acquisition, brand representation, and sales training, every team member brings skill, accountability, and coachability to sales.

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Driven

Our team pursues outcomes with relentless focus. We are goal-oriented people who hold ourselves to high standards, push past comfort zones, and find motivation in our own progress.

Coachable

We welcome guidance, absorb feedback, and apply new strategies with humility and speed. For us, coachability is not a weakness; it is the trait that drives our growth and outcomes.

Team-Oriented

Collaboration is the cornerstone of our culture. We are a team in the truest sense, one that trains together, celebrates together, and holds each other to a standard worth holding.

  • Our Team Members

The Stewards of Connection

These are the professionals who make Pharonic what it is. Each one joined us with a willingness to grow, and each one has risen through achievement, not rank or tenure.

COMING SOON!

Youssof Alshamy is the Founder and Chief Executive Officer, leading the organization with a vision centered on developing people, expanding markets, and building a lasting legacy. At 29 years old, he has dedicated his career to creating opportunities for others, believing that the greatest measure of success is the number of successful individuals you help develop.

Born in Hollywood, Florida, and raised in Egypt, Youssof brings a unique blend of international perspective, resilience, and entrepreneurial ambition. His experiences across two cultures have shaped his leadership philosophy—one rooted in discipline, ownership, continuous growth, and empowering others to reach their full potential. Youssof earned his Bachelor’s Degree in Aeronautical Science from Embry-Riddle Aeronautical University. While his academic background is in aviation, his passion for leadership and entrepreneurship led him to build an organization focused on developing talent, creating leaders, and expanding into new markets.

As a leader, Youssof is committed to building systems that allow individuals to grow professionally and personally. His mission extends beyond business performance; he strives to create an environment where people can develop confidence, leadership skills, and long-term careers while delivering exceptional value to customers. Outside of business, Youssof has a passion for cars, traveling, and exploring new cultures. These interests reinforce his global mindset and inspire his vision for continued expansion and innovation. Driven by purpose rather than titles, Youssof’s long-term goal is to build a world-class organization that outlives him—one defined by integrity, leadership, excellence, and a legacy of transforming lives through opportunity.

Youssof Alshamy

Founder & Chief Executive Officer

David Fisher is a seasoned marketing and sales professional with over 10 years of experience in the industry, known for combining hands-on expertise with a strong entrepreneurial mindset. He began his career working directly in the field, gaining real-world experience that laid the foundation for opening two businesses within the marketing space.

For the past eight years, David has worked alongside his mentor, Jon, helping expand their operations into multiple cities. Together, they have supported a wide range of clients through proven marketing and sales programs designed to drive measurable growth. David’s approach is rooted in practical strategy, strong relationships, and consistent performance..

A former college hockey player, David developed discipline, competitiveness, and a team-first mentality that continue to shape his professional success. Outside of work, he enjoys spending time with his wife and daughter. He also has a passion for cooking and fishing, bringing the same energy and focus to his personal life as he does to his career.

David Fisher

Director of Operations

Hector Ortiz is a Recruiting Director with over six years of experience helping build strong, successful teams. He has played a key role in the company’s growth, including helping open and expand a small business within the organization. Known for his positive energy and leadership, Hector is passionate about helping others succeed. He thrives in the fast-paced world of sales and marketing and enjoys mentoring new representatives. His dedication has helped create a driven and supportive team culture. Outside of work, Hector enjoys spending time with his family and is a big football fan. He looks forward to continuing to connect with motivated individuals who want to grow with the team.

Hector Ortiz

Recruiting Director

Over the past 12 years, I have developed the utmost appreciation for this business and how it has provided me with a renewed sense of accomplishment after 6 years in the Marine Corps and 17 years teaching in higher education. My overall success is akin to a ‘dream come true’ where I have so many mentors and aspirational leaders who wholeheartedly want to see me thrive. They have been the whetstone on which I have been able to finely hone the edge of my business acumen. The constant application of the invaluable lessons and coaching has helped me grow in drastic form. Consequently, everything I do is a reflection of servant leadership. I don't feel as if I have achieved success unless I can help others.

Trebor Negron

Training Director

Dina Mamdouh is a dedicated Administration & Activation Manager whose journey is built on growth, persistence, and a genuine passion for helping others succeed. Beginning her career as a Sales Representative, she developed firsthand experience in serving customers, understanding the sales process, and building meaningful relationships. Through hard work and continuous development, she advanced into Administration, then Activation, and ultimately into a leadership role as Administration & Activation Manager.

Dina is passionate about creating smooth operations, supporting her team, and ensuring every customer receives an exceptional experience. She believes that true leadership comes from understanding every level of the business and empowering both representatives and customers to achieve success.

Originally from Egypt, Dina brings determination, resilience, and a global perspective to everything she does. Outside of work, she has a love for traveling and spending time at the beach, where she finds inspiration, balance, and motivation for new adventures. Her journey reflects her belief that with dedication, continuous learning, and a positive mindset, every opportunity can become a stepping stone to greater success.

Dina Mamdouh

Administration & Activation Manager

Over the past 12 years, I have developed the utmost appreciation for this business and how it has provided me with a renewed sense of accomplishment after 6 years in the Marine Corps and 17 years teaching in higher education. My overall success is akin to a ‘dream come true’ where I have so many mentors and aspirational leaders who wholeheartedly want to see me thrive. They have been the whetstone on which I have been able to finely hone the edge of my business acumen. The constant application of the invaluable lessons and coaching has helped me grow in drastic form. Consequently, everything I do is a reflection of servant leadership. I don't feel as if I have achieved success unless I can help others.

Trebor Negron

Training Director

Putting in the Work

Our retail sales and marketing services support every stage of the customer journey. Whether you want to increase brand visibility, attract new customers, or improve retail sales performance, our team delivers personalized product presentations, meaningful customer engagement, and hands-on brand representation that help turn interest into action.

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